Salesforce Marketing Cloud Integration for Make.com
🧩 Overview
The Salesforce Marketing Cloud Integration is a custom application built for the Make.com automation platform. This app bridges Salesforce Marketing Cloud (SFMC) with the full power of Make, allowing users to streamline marketing operations, synchronize contacts and data extensions, trigger events, and manage email communications through intuitive, low-code/no-code automation scenarios.
Ideal for marketing teams, CRM administrators, and system integrators, this app empowers you to create scalable and reusable automations across your MarTech ecosystem.
✨ Key Features
● 🔄 Bi-directional data exchange between SFMC and Make.
● 👤 Full Contact Lifecycle Management: Create, update, or delete contacts dynamically.
● 📊 Comprehensive Data Extension Control: Manage and query DEs directly from Make.
● 🧩 Real-Time Event Triggering: Fire entry events in Journey Builder or other automation workflows.
● 📬 Transactional and Bulk Email Sending with flexible parameter control.
● 🧠 Dynamic Attribute and Event Definitions support for advanced personalization and segmentation.
⚙️ Modules & Operations
Each module is designed to interact with the SFMC REST API using secure authentication, providing a visual interface for complex backend operations.
📇 Contact Management
Modules:
Create Contact: Adds a new contact to SFMC. Supports custom attributes.
Update Contact: Modifies existing contact information by contact key or ID.
Delete Contact by ID: Permanently removes a contact based on unique ID.
📂 Data Extension Management
Modules:
Create Data Extension: Creates a new DE structure including fields, types, and keys.
Update Data Extension: Edits existing data extensions metadata or content.
Delete Data Extension: Deletes a specified DE by key or ID.
Get Data Extension By ID: Fetches structure and metadata of a DE.
Search Data Extension: Filter DEs by name, category, or properties.
🚀 Event & Attribute Management
Modules:
Fire the Event: Triggers a custom event (i.e. entry into Journey Builder).
Get Event Definition By ID: Retrieves metadata and criteria of an event.
Update Event Definition: Modify the rules or entry sources for an event.
Get All Attribute Set Definitions: Lists all defined attribute sets for the contact model.
Get Attribute Set Definitions by ID: Fetch specific attribute set for detailed mapping.
✉️ Email Management
Modules:
Send Email: Send transactional or campaign emails from SFMC. Supports dynamic personalization.
🔐 Authentication
This application uses OAuth2.0 Client Credentials flow to authenticate with Salesforce Marketing Cloud’s REST API.
You will need:
● SFMC Client ID
● SFMC Client Secret
● REST Base URL (varies by your SFMC environment)
● Required scopes: email_send, data_extensions_read/write, contacts_read/write, journey_manage
🔒 All credentials are stored securely within Make and encrypted according to Make.com’s best practices.
🧑 💻 How to Use
1. Install the App:
○ Go to Make Apps Directory and search for Salesforce Marketing Cloud Integration.
○ Click Install and complete authentication using your SFMC credentials.
2. Build Scenarios:
○ Use Make’s drag-and-drop scenario builder.
○ Add SFMC modules and link them to other apps (e.g., CRMs, databases, webhooks).
3. Configure Modules:
○ Each module includes dynamic field mapping and validation.
○ Add runtime expressions, filters, and routers for advanced logic.
4. Test and Deploy:
○ Use the Run once feature to test.
○ Schedule or trigger the scenario based on your business needs.
✅ Use Cases
● Sync CRM contacts to SFMC in real-time using Make triggers.
● Segment and personalize email campaigns by dynamically creating data extensions and populating them.
● Trigger welcome emails or onboarding journeys upon new user registration.
● Centralize marketing events from web/app into SFMC Journeys.
● Build backup/export automations for data extension contents.
🧠 Best Practices
● Use routers and filters to segment contact flows intelligently.
● Apply error handlers in modules that depend on external systems.
● Store common variables (e.g., DE names) in a Make data store for centralized maintenance.
● Limit the frequency of bulk operations to comply with SFMC rate limits.
🛠️ Troubleshooting & Errors
401 Unauthorized – Invalid credentials or expired token. Re-authenticate the SFMC connection.
404 Not Found – DE or Contact not found. Check ID or name used in the request.
400 Bad Request – Incorrect JSON structure. Validate input mappings and required fields.
429 Too Many Requests – Rate limit exceeded. Use sleep modules or batching.
📋 Requirements
● A valid Salesforce Marketing Cloud account with API access.
● Make.com user account with App permissions enabled.
● Admin access to define new apps and authenticate services.
📄 License This application is distributed under the Atlas Cloud License. Usage is subject to internal guidelines, and may include proprietary components designed for private Make environments.